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New (tax) year new you? Claritas Tax showcases new look to reflect brand ethos (and world domination plans!)

09 Apr 2025

New (tax) year new you? Claritas Tax showcases new look to reflect brand ethos (and world domination plans!)

Claritas Tax are excited to announce the launch of a new brand identity, a significant milestone in our firm’s development. This rebranding is part of our strategic vision as the UK’s largest, and best, independent tax advisory firm.

Why now? We want our brand to match our ambition – being stronger, more striking and more dynamic in the market place, as well as embodying our ethos of being a firm centred around our people. We are the brightest minds in tax.

Our new identity, which includes, a redesigned logo and sophisticated website will strengthen our market position and deepen our connections with customers as we continue to deliver exceptional tax services. Our brand reflects both our past success and the unique approach that enables us to drive real, successful impact for our clients and people alike, with additional video content so you can hear from our clients and our people directly about why Claritas are redefining expectations in tax.

You can explore our new brand identity by visiting our website and following us on LinkedIn.

Iain Wright, Founding Partner and Head of Birmingham office comments: Since our founding in 2012, we have been committed to delivering high-quality tax advice. Our rebrand marks a new chapter in our journey, reflecting our evolution and our future aspirations. Our clients can expect the same great service, quality, and an even stronger commitment to innovation over the next 10 years and beyond. Our bold new brand identity shows we’ve grown in more ways than one. The rebrand is not just a makeover, it’s a statement. This is just the beginning, and we can’t wait to show you what’s next.

Sam Hart, Head of Private Client Tax and Head of Marketing adds: This rebrand is about more than just our look and feel. It’s about how we face the market. Our new identity reinforces our commitment to finding a better way, while continuing to provide top level service to clients. We are grateful to our clients, customers, and team members who have been part of this journey and we are proud that our new brand really reflects who we are. Your trust and collaboration have fuelled our evolution, and we wouldn’t be here without you.